our story
“The 47A and Expedition Ice brands are a byproduct of a strong vision coupled with the support of a great network of people.
My journey began in New Zealand, growing up immersed in motorsports, competing and working in the industry. It was there that a passion for the pinnacle of the sport, Formula 1, and the business that makes it so successful was ignited.
Establishing the company in 2018 by securing a private suite at the Australian Grand Prix as an ambitious 23-year-old created an opportunity to combine a passion for Formula 1 with an exciting entrepreneurial pursuit.
Who could have predicted the incredible wave of popularity and growth that Formula 1 was about to experience in the years to come?”
TOM BARKER
MANAGING DIRECTOR
Our VISION
‘Experience Formula 1 from a whole new perspective’ was the founding vision for 47A.
47A is about doing things differently. It prioritises a bespoke, personal approach, making 47A the trusted meeting point for inspiring and influential people at Formula 1 globally, where each individual is valued.
We see Formula 1 as the absolute pinnacle of competition, innovation, engineering, marketing, business and networking. One only needs to spend 5 minutes in the Formula 1 Paddock or a trackside private suite to feel the energy and hive of opportunity.
Formula 1 is the epitome of ultimate high-performance in every aspect. 47A is inspired by this to be the ultimate in private hospitality, networking and travel experiences
OUR NETWORK
Our subtle sophistication attracts a certain type of individual. One who is both interesting and interested, and values connecting with quality people.
Over the journey, we have curated a powerful network of clients, from innovative corporates and private family offices to successful founders, entrepreneurs, respected investors and venture capitalists.
TRUSTED BY OUR GLOBAL CLIENTS
FRIENDS OF 47A
At 47A, we pride ourselves on meaningfully connecting our people to Formula 1 and fostering genuine, authentic interactions with some of the sport's most respected personalities.
CORPORATE EXPERIENCEs
Connecting business to their people. See how we curate unique and immersive experiences to foster genuine connections.
Register Your Interest
Tickets are initially released to OUR client network before being made available to our waITlist